BrandiumPro

Version Pro

Psychology, then world, then campaign, then math.

Brandium is a dual desk for brand strategy. Creative first. Capital after. Brief a designer with a creative brief, mock a page, price from costs you typed. Not a slogan mill. Not a spreadsheet that pretends to be a brand.

Open the desk

Sign up free — 150 free credits, no card needed.

See one job go through the desk

You do not need a mode.

You do not need marketing language. You do not need a finished brief.

Say the job. Type, dictate, or talk. Pick a mode if you already know the job. If you do not, Ask is enough.

Brandium writes from what you actually said. Missing numbers stay blank. It will not invent a price, an LTV, or a CAC.

Open the desk

Eight short guides. Then open the desk.

Watch only what you need.

No course. No certification. No setup programme.

Fictional offer. Not a client. Not a result.

A founder sells a bag. People are arriving. They are not buying. The founder thinks the ads are wrong.

That is the whole file. No price was supplied. No cost stack was supplied. No repeat rate was supplied. Those boxes stay empty on purpose.

Follow the file, or open the desk and say your own job.

01

Bring the problem

Start messy.

“We’re getting traffic, but people aren’t buying. I think our ads are wrong.”

That is enough to begin. Ask is one scoped question and a short memo. Psychology and constraint first.

Brandium separates the observation from the assumption. People are arriving and not buying. That is the observation. The ads are wrong. That is the assumption. It does not accept the assumption because it was said.

You leave with a short answer. Spend only if you asked about spend.

Open the desk

Sign up free — 150 free credits, no card needed.

02

What you typed, and what stays blank

Give it the numbers you actually have. Not the numbers you wish you had.

In this file, none were supplied. Unknown stays unknown. No invented price. No invented repeat rate. No invented LTV. No invented CAC.

When you do have a cost stack, that is Model. You type the costs. Empty boxes stay empty. You leave with a price those costs can bear, or a blank if you did not give the costs.

The example already on this desk, for when you have the figures: “COGS $12, fulfillment $4.20, target margin 55%. What list price does that support?” Those are not this file’s numbers. Do not paste them in as if they were.

Open the desk

03

Build the world

Build is the brand system. Positioning, codes, name, look, offer.

It can hand a designer a brief they can shoot and set type from. It can make stills and a short reel from those codes. It can mock a landing or offer page, live, on the desk. It can give you a Grok Build prompt to ship that page elsewhere.

Not a hosted live site. Nothing goes live from Brandium. It will not invent a category, a customer, or a number you did not give it. It will not replace a designer when the work needs craft in the file.

The example already on this desk: “Position this ceramics line for gift and house. I need a brief my designer can shoot from, and a mock of the offer page.”

You leave with a world, codes, a designer brief, and a mock. Not a hosted live site.

Open the desk

04

Make the world move

A campaign is not a pile of variations. Campaign planning is a territory, a sequence, and at least three distinct concepts. Not three tints of one idea. Three concepts means three different ideas.

Media comes after the idea, not instead of it. The desk will not cheerlead a weak idea.

The example already on this desk: “Launch sequence for a $48 DTC serum. Three territories. Who sees what first.”

You leave with a campaign you can brief a team with. That is not permission to spend.

Open the desk

05

Make the pictures

Images and video live on the desk. Create them from your own prompt, in any mode. Brand jobs — Frames, Moodboard, Mock-ups, Mood reel — need a locked brand code from Build.

Create image. Choose the shape, how many, and the resolution. Add up to five reference images.

Create video. Up to 15 seconds. Choose the length, shape, and resolution. A start image, an end image, and reference images.

Animate. Turn an image into a clip. It opens on your image.

Edit and extend. Change what happens in a clip, or add seconds to the end. Use a clip from the desk, or upload an MP4.

A standard image is about 6 to 8 credits. A 6-second 720p clip is about 118 credits. About 67 credits at 480p. You are charged when something comes back. A render usually takes one to five minutes. It finishes in the background and lands in your session if you close the app.

Save image and Save clip open the share sheet in the installed app.

Prompt the shot, not the vibe. Subject first. Then the setting. Then style and light. Then framing. For a clip, one action and one camera move. Short clips do one thing. If you add a reference, say what to take from it.

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06

Model

Model prices from the cost stack you type. Live formula. Empty boxes stay empty.

If the price is unknown, the price is unknown. If LTV is unknown, LTV is unknown. If CAC has not been established, Brandium does not invent one so the model looks complete.

Creative work can explore. Capital decisions cannot pretend.

Open the desk

07

Review, then Decide

If the work already exists, paste it. A plan, a deck, ads, or a model. Craft first. Then math. It will not cheerlead.

The example already on this desk: “Here is the deck. Where is the idea weak, and where is the unit economics a story?” You leave with a stress test. Gaps named. No applause.

Decide is a different job. It is a board one-pager. GO is a spend verdict, not a ban on making the work. Not encouragement. Not financial advice.

The example already on this desk: “Should we spend $40k on this launch next month?”

You leave with one of four: GO. CONDITIONAL GO. NO-GO. Or insufficient data. Missing LTV or CAC is insufficient data. GO requires an LTV and a CAC you actually supplied.

In the fictional file, those were never supplied. The verdict the rules already state is insufficient data. A fluent argument does not change it.

You may still make the brand. You may still make the campaign. You may not treat the missing number as a small detail.

Open the desk

08

Then you begin

You know enough to begin. You do not need the rest of this page first.

Seat pays the firm. Credits pay the work. 100 credits cost $1. Operator, Studio, and House are the Brandium seats. Subscribe from the desk after you sign in. Packs do not expire. Failed runs are not charged.

FIA Plan is the other choice. It is not a larger Brandium seat. It is not required to begin. It does not turn on because you bought a pack.

Install later, from pro.brandium.pro, if you want the icon. The icon opens the desk or sign-in, not this page.

The next session starts with what you now have. Missing numbers still stay blank. The memo changes because the evidence you supplied changed. Not because the idea became more attractive.

Nothing posts. Nothing goes live. Nothing spends.

Open the desk

Sign up free — 150 free credits, no card needed.

How to use it

Three moves. Then the desk works.

  1. 01

    Say the job

    Type, dictate, or talk. Pick a mode if you already know the job. If you do not, Ask is enough.

  2. 02

    Get a memo, not a vibe

    Brandium writes from what you actually said, marketing psychology first. Missing numbers stay blank. It will not invent a price, an LTV, or a CAC.

  3. 03

    Make the work, then decide spend

    Build and Campaign make the brand and the ads. Model and Decide only speak when the numbers you typed can bear it.

Open the desk

The six modes

One desk. Two jobs.

The mode follows the job. You do not need to memorise them before you begin.

  1. 01 · Ask

    One scoped question. A short memo. Psychology and constraint first.

    “What is actually blocking conversion on this offer?”

    You leave with A short answer. Spend only if you asked about spend.

  2. 02 · Build

    The brand system: positioning, codes, name, look, offer. Stills, a reel, and a live mock of a landing or offer page.

    “Position this ceramics line for gift and house. I need a brief my designer can shoot from, and a mock of the offer page.”

    You leave with A world, codes, a designer brief, and a mock. Not a hosted live site.

  3. 03 · Campaign

    Territory, sequence, and at least three distinct concepts. Ads, stills, a short reel. Not three tints of one idea.

    “Launch sequence for a $48 DTC serum. Three territories. Who sees what first.”

    You leave with A campaign you can brief a team with. Media after the idea, not instead of it.

  4. 04 · Model

    Price and unit economics from the cost stack you type. Live formula. Empty boxes stay empty.

    “COGS $12, fulfillment $4.20, target margin 55%. What list price does that support?”

    You leave with A price the costs can bear, or a blank.

  5. 05 · Review

    Paste a plan, deck, ads, or model. Craft first, then math. It will not cheerlead.

    “Here is the deck. Where is the idea weak, and where is the unit economics a story?”

    You leave with A stress test. Gaps named. No applause.

  6. 06 · Decide

    A board one-pager. GO is a spend verdict, not a ban on making the work.

    “Should we spend $40k on this launch next month?”

    You leave with GO, CONDITIONAL GO, NO-GO, or insufficient data. Missing LTV or CAC is insufficient data. Not financial advice.

Open the desk

What Build will do

  • Write the brand: positioning, codes, name, look, offer.
  • Hand a designer a brief they can shoot and set type from.
  • Make stills and a short reel from those codes.
  • Mock a landing or offer page, live, on the desk.
  • Give you a Grok Build prompt to ship that page elsewhere.

What it will not do

  • Host or publish your website.
  • Replace a designer when the work needs craft in the file.
  • Invent a category, a customer, or a number you did not give it.
  • Rebuild Brandium from inside Brandium.
  • Post, spend, or create a Bot that publishes itself.

On your device

Use Brandium as an app

pro.brandium.pro installs like an app. The icon opens the desk or sign-in, not this brochure.

  • Mac — Dock (Safari)

    1. Open pro.brandium.pro in Safari.
    2. If an old icon is already in the Dock, drag it up off the Dock until it disappears.
    3. File → Add to Dock. The icon opens the desk, not this brochure.

  • Mac — Dock (Chrome)

    1. Open pro.brandium.pro in Chrome.
    2. Click the install icon in the address bar, or Chrome menu → Cast, save, and share → Install Brandium.
    3. Confirm. It opens as its own window.

  • iPhone or iPad

    1. Open pro.brandium.pro in Safari.
    2. Tap Share, then Add to Home Screen.
    3. Delete an old icon first. The phone will not swap the picture.

  • Windows or Android

    1. Windows: Chrome menu → Cast, save, and share → Install Brandium. Edge: Apps → Install Brandium.
    2. Android: Chrome menu → Install app, or Add to Home screen.
    3. Install from pro.brandium.pro, not from brandium.pro.
Open the desk

This desk

Seat pays the firm. Credits pay the work.

100 credits cost $1. You are charged for work that landed. Packs do not expire. Packs: $10 / 1,000 · $30 / 3,000 · $70 / 7,000 · $150 / 15,000.

$50 / month · the other choice

FIA Plan

Not a larger Brandium seat, and not an extra charge on Operator, Studio, or House. One login opens the seven desks: law, medical research, finance, strategy, brand, ethics, and film. You get 1,000 credits each period, spendable on any desk. Packs bought after that follow you across the suite and do not expire.

A brief stays on Brandium. A matter stays on LIA. Nothing is copied across. When a campaign needs a legal read or a margin check, you send an FIA Brief you authorise and read the reply on that desk. That is the only thing that crosses. Operator, Studio, and House do not turn Federation on.

Open the desk

Seven desks. The files don’t merge.

LIA, MIA, CFO Sentinel, Aquinian Studio, Brandium, ExecMind, Cine Novelist. Each desk is its own practice. There is no shared workspace and no silent sync.

Read how a brief crosses

FIA Labs ships separate professional desks — LIA, MIA, CFO Sentinel, Aquinian Studio, Brandium, ExecMind, Cine Novelist. Each desk is its own practice. Matters, conversations, files, and drafts stay on the desk that created them. There is no shared workspace and no silent sync.

Federation is the layer that lets one practitioner use those desks as a house, not as seven disconnected logins that cannot speak.

Federation is a room of desks in the domains a matter needs — law, medicine, finance, strategy, brand, theology and ethics, and narrative — without merging their files. You walk to the desk that owns the question. You send an FIA Brief when you want that desk's view on a packet you authorise. You do not dump the whole matter on the table.

What it is for

Work often needs more than one discipline before you green-light it. A Brandium campaign may need LIA on claims and CFO on cost. An ExecMind decision may need LIA on exposure. Federation is how you send a defined packet to another desk and get a defined reply back, without pouring the whole matter file across the house.

What is shared

  • ·FIA Plan — the house seat for the suite. It turns Federation on for this account.
  • ·FIA credit packs — extra fuel that works across the suite and do not expire.
  • ·FIA Briefs — only what you explicitly authorise to send.

What is never shared

Conversations, uploads, exhibits, transcripts, and the matter file. Opening another desk is navigation, not a data merge.

FIA Brief

An FIA Brief is not a client brief, a Crown brief, or a counsel brief. It is a short authorised export you compose: the question, the conclusion you are willing to show, the caution. The receiving desk comments on that packet. The sending desk can read the reply. Governance is the record of FIA Briefs sent and returned — not a copy of either desk's chat.

How you can tell it is on

Without an FIA Plan seat, the header shows the Brandium mark and BR only. There is no grey status label. You can still use Brandium. Send FIA Brief is greyed and locked until this account has an FIA Plan seat; the FIA Brief inbox stays open. Operator, Studio, and House do not include Federation.

FEDERATION ACTIVATED (green text under the Brandium mark, not a link): this account has an active FIA Plan. The header shows the full suite strip with BR lit, and the credits meter reads FIA Plan · credits. You may send an FIA Brief to another shipped desk and receive FIA Briefs those desks send back.

Credits and Plan

On Brandium, Operator, Studio, and House remain single-desk seats. FIA Plan is the house seat for the suite: 1,000 credits each billing period, usable on any shipped desk, with Federation included. Extra credit packs work across the suite and do not expire. You pay for what you consume after the included allotment. Packs do not turn Federation on.

Open the desk

Straight answers

Do I need to know which mode to use?
No. If you do not, Ask is enough.
Do I need numbers before I start?
No. Creative first, capital after. When you have costs, open Model. Brandium will not invent the missing ones.
Will it invent a price, LTV, or CAC?
No. Blanks stay blank. GO requires LTV and CAC you actually supplied. That is a spend call, not financial advice.
Can I brief my graphic designers?
Yes. You leave with positioning, codes, offer, and stills a designer can work from.
Can I design and launch a website from Brandium?
You can mock a landing or offer page, then copy the Grok Build prompt. Brandium does not host or publish.
Can I make images and video without a brand code?
Yes. Create image and Create video work in every mode from your own prompt. Frames, Moodboard, Mock-ups, and Mood reel need a locked brand code from Build.
Can I use my own photos?
Yes. Up to five reference images. Or a start image, an end image, and references on a video. You can upload an MP4 to edit or extend.
How long does a video take?
Usually one to five minutes. It renders in the background and lands in your session.
What does an image or a clip cost?
About 6 to 8 credits for a standard image. About 118 credits for a 6-second 720p clip. About 67 credits at 480p. Charged when something comes back.
Can I save to my phone?
Yes. Save image and Save clip open the share sheet in the installed app.
Does a GO mean Brandium likes the idea?
No. GO is a spend verdict. If LTV or CAC was not supplied, the answer is insufficient data.
Does anything publish itself?
No. Nothing posts. Nothing goes live. Nothing spends.
What is Federation? What is an FIA Brief?

FIA Labs ships separate professional desks — LIA, MIA, CFO Sentinel, Aquinian Studio, Brandium, ExecMind, Cine Novelist. Each desk is its own practice. Matters, conversations, files, and drafts stay on the desk that created them. There is no shared workspace and no silent sync.

Federation is the layer that lets one practitioner use those desks as a house, not as seven disconnected logins that cannot speak.

Federation is a room of desks in the domains a matter needs — law, medicine, finance, strategy, brand, theology and ethics, and narrative — without merging their files. You walk to the desk that owns the question. You send an FIA Brief when you want that desk's view on a packet you authorise. You do not dump the whole matter on the table.

What it is for

Work often needs more than one discipline before you green-light it. A Brandium campaign may need LIA on claims and CFO on cost. An ExecMind decision may need LIA on exposure. Federation is how you send a defined packet to another desk and get a defined reply back, without pouring the whole matter file across the house.

What is shared

  • ·FIA Plan — the house seat for the suite. It turns Federation on for this account.
  • ·FIA credit packs — extra fuel that works across the suite and do not expire.
  • ·FIA Briefs — only what you explicitly authorise to send.

What is never shared

Conversations, uploads, exhibits, transcripts, and the matter file. Opening another desk is navigation, not a data merge.

FIA Brief

An FIA Brief is not a client brief, a Crown brief, or a counsel brief. It is a short authorised export you compose: the question, the conclusion you are willing to show, the caution. The receiving desk comments on that packet. The sending desk can read the reply. Governance is the record of FIA Briefs sent and returned — not a copy of either desk's chat.

How you can tell it is on

Without an FIA Plan seat, the header shows the Brandium mark and BR only. There is no grey status label. You can still use Brandium. Send FIA Brief is greyed and locked until this account has an FIA Plan seat; the FIA Brief inbox stays open. Operator, Studio, and House do not include Federation.

FEDERATION ACTIVATED (green text under the Brandium mark, not a link): this account has an active FIA Plan. The header shows the full suite strip with BR lit, and the credits meter reads FIA Plan · credits. You may send an FIA Brief to another shipped desk and receive FIA Briefs those desks send back.

Credits and Plan

On Brandium, Operator, Studio, and House remain single-desk seats. FIA Plan is the house seat for the suite: 1,000 credits each billing period, usable on any shipped desk, with Federation included. Extra credit packs work across the suite and do not expire. You pay for what you consume after the included allotment. Packs do not turn Federation on.

Do Operator, Studio, or House include Federation?
No. Federation is activated by FIA Plan.
How does billing work?
The seat pays the firm. Credits pay the work, and only for work that landed. 100 credits is $1 of billed use.

Psychology, then world, then campaign, then math.

Say the job. Give it the facts you have. Let the blanks stay blank. Build the work. Then make the numbers earn the spend.

Open the desk

Sign up free — 150 free credits, no card needed.